Prototyping Services with storytelling

Bil Moggridge, holding a keynote at the danish CIID conference Service Design Symposium emphasizes that:

”But when you put all these things together, with elements from architecture, physical design, electronic technology from software, how do you actually prototype and idea for a service, and it seems that really, it’s about storytelling, it’s about narrative.”

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One Comment

  1. Carolann
    October 25

    I would be very interested in samples you developed with storytelling.

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