The Brain Change

Two articles published the last week both reference research by Gary Small claiming that the old “truth”; that the brain doesn’t change (just because we have a new kind of technology) is only partly true.

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The point being that, as we know, the brain learns through trial and error – or trial and reward as the brain repeats action based on a “reward chemical” being released in the brain when doing something we should do more (read more).

So, the concept of how the brain works is based on how we learn stuff. And the people being brought up with technology learn stuff differently than people without. This doesn’t affect a lot of the primal concepts of the brain, but it affects how we communicate and connect with people – which certainly should be important for brands

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