Adding digital components to increase the engagement in and value created from a TV event, means thinking outside the obvious Facebook chat integration, the PC,…
Read the PostThinking outside / igniting the real world component
Category:
TV Advertising
The relationship between media and social media is like the relationship between egg and eggplant: They share a couple of the same letters, but they…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
Read the PostA Bigger Idea – Branded Context and Brand Situations
Just wanted to post one of the greatest ads I’ve seen in a long time . It was posted on youtube in 2006, so I’m…
Read the PostDo you value the wiggle room, no matter where it comes from?
If placement alone where the ONE criteria for ad success this would be the solution treatment. This low figure is expected to change radically• Neurological…
Bizreports reports on video ad effectiveness online compared to television . A recent study from the Simmons brand of Experian research has found that people…