They are all taking about experiences, more powerful than words, not a revolutionary breaktroguh I must ad, but interesting in the sense of focus….
I mean, if you change the focus from knowing about it to making it your primary goal when engaging youmans in your campaings. Then you also change the startingpoint of any thoughtprocess concerning an activity or a string of related activities gravitating around a common goal.
As Dan Gilbert says.. The starting point is essential, becuase it tends to be similar to the ending point (although Gilbert is talking about emotions and the synthesising of future and past).
It’s all about doing, about verbs, and objects, events and things people can physically involve themselves with. Create an emotional experience as well, and you have got it all.