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When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…
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Buy Valium Online Without Prescription Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
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Valium 10Mg Buy Online Redscout and PSFK just published a collection of some the of video responses to their Spur series; “designed to provoke and inspire the world of…
Does advertising need to restate its role in the marketing communications industry? And what is the role of strategy, or planning, in this process? By…
After publishing the slideshow Seven actionable marketing trends about a month ago, I asked if there was an interest in an expanded version of the…
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My six guidelines / marketing trends have received a lot of positive feedback. As someone described it: “A very tangible and actionable list for digital…
A company’s ability to engage and connect with people has to do with its imagination and not the product or product category. A couple of…
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
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Presenting at the iab Interact 2009 in Amsterdam at the end of November, I have been asked to talk about new marketing under the theme…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
As technology immerses into our daily life and disappears, value based marketing becomes available through new behaviors, inside situations where it is meaningful and useful…
Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
If you want to know what the future might look like, start tuning your antennas to the ideas of Kevin Slavin of Area/Code . In…
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The first ten years of digital was (to a large extent) the same siloed ideas that we’d already been exploiting for decades on other content…
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Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
There is a big difference between how the existing media business models work in the old landscape compared to how they will work in the…
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Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
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How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…
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Our new digital abilities has opened up a whole new kind of marketing . I’ve previously called this both content marketing, situation marketing and even…
Digital is by some perceived as “marketing on sale”, maybe due to it’s lack of tangibility, “newness” or failing ability to show it’s potential as…
With digital activities it is becoming increasingly easier to measure stuff, but this comes with a great caveat. The simplicity of measuring the simple stuff…
A lot of intense activity the last couple of weeks, with presentations and alterations has produced a new updated edition of the presentation The New…
I wanted to try something different. Having “experimented” a bit with slideshare as a tool for communication and inspiration I thought I’d try something new.…
Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…