One of the more interesting and all-surrounding researches concerning memans (self-centered humans) habits on the Internet and how to advertise to them. From Microsoft Digital Advertising Solutions.
The study was performed in six different countries across the globe (non-Asia); UK, France, germany, Norway, Canada and Brazil
The main focus is on context and mood, as the study finds that dependent on the environment, time of day, type of site (in relation to the meman) and type of advertising the ad will perform with different success. Stating among other things that:
“Recognising which properties make up a target audience’s neighboorhood is crucial for planners when looking to acheive high online reach and frequency amongst a certain type of consumer”
Microsoft, being an underdog in the ad industry, has stated that 25% of it’s revenue in the future will come from advertising, and in that context is pooring immense amounts of money into studying memans and handing out their findings for free to an knowledge eager ad community
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