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https://libertycapitalgroup.com/revenue-based-loans Companies and marketers should think of themselves and their content as igniters of conversations, not interrupters. Discussing the findings in the Microsoft 3 screen Research…
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Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
As participants worlds fragment across a range of platforms, arenas, channels and screens, companies are met with an opportunity to build behind bigger ideas. This…
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Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…
How can we generate better consumer data, and what kind of useful knowledge do agencies need in order to become better problem solvers online? There…
According to research from Microsoft Advertising and Synovate, young adults are more similar to their grandparents than their parents . And far from as exotic…
Don’t miss this one. A new report from Universal McCann: When did we start trusting Strangers. This time it’s research from 29 countries regarding the…
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Two stories on the comparison between faulty research and lampposts . Lifted from an article by Rory Sutherland in the book A Master Class in…
How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…
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Rama Gheerawo of Royal College of Art did a wonderful presentation on Inclusive design the other day at the European Business Conference 2008 in Oslo,…
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How useful are demographics, if the most they do is put a tag on a set of actionable drivers? (I’m sure this is an age…
It can be quite easy to define your target audience into segments based on demographics, especially when there is a strong difference between demographic groups…
Brandt and Berge both explain a lot of human (marketing related) behavior with the core message: “The brain is lazy” . Although the brains ability…
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If the future of Internet content should be shaped by it’s participants (consumers) it would be totally different from today’s content. (Which is mainly shaped…
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I have long been searching for different/richer ways to aquire insight regarding customers/participants and their incentives and motivations for performing actions. Where we (at least…
Don’t forget the silver haired consumers. European research showing that 55+ consumers are spending on average 8.8 hours surfing the internet a week maintain a…
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An article in Aftenposten (print edition) summarizes a very interesting Norwegian survey concerning how below 30-year olds use The Facebook primary complaint (and / or)…