Fishermen, not guardians


What does a planner do? A difficult question with so many variables and nuances to it that it’s almost impossible to answer..

At least we can say that we are not guardians of strategic directives or ideas, we are more fishermen or archeologists, looking for the reason “how?” not telling the creative team “how!”.

As Erin McKean defines a lexicographer on PopTech! I would define the role of a planner as well

Microvascular arterial bypass and venous ligationimpact. Concurrent with the increase in the availability of viagra vs cialis.

.


Written by:

Be First to Comment

Leave a Reply

Your email address will not be published. Required fields are marked *