After reading an article on George Lois and the first Xerox TV-advertisement I have been predisposed for som curiosity concerning this ad legend
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. Adweek does a 3 minute interview with Lois on Good Karma Creative. (view it here)
“If I was a young man I don’t think I would go into advertising. 98% of the clients they all took marketing courses and communication courses. They all where thought that advertising is a science. Huh?? Advertising is art.”