August 19 /

Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…

Read the PostWho’s in charge!

August 8 /
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In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…

Read the PostThe communications pyramid

March 30 /
March 28 /

In an online world full of nuances and variables, is the universal mindset of mass media affecting our ability to make people deliriously happy? Mass…

Read the PostUnderstanding variability

March 7 /

A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…

Read the Postfuture media

January 28 /

Delivering immediate effect might not be the best business model for designing long-term valuable marketing initiatives. Advertising is known for getting peoples attention and affecting…

Read the PostThe wrong business model?

January 24 /
January 19 /

Does advertising need to restate its role in the marketing communications industry? And what is the role of strategy, or planning, in this process? By…

Read the PostThe future of Planning

January 17 /
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October 25 /
October 15 /

Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…

Read the PostStop buying customers

October 4 /

Availability can not be underestimated, two reasons for this: 1. First, a minor mindset thing: People want to choose their own arenas, not be forced…

Read the Post2×2 on availability

September 28 /
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September 9 /

Display advertising was designed to work inside a traditional media format, tailored to a certain context of media use. As this use-context changes with the…

Read the PostHow much is irrelevant

September 7 /
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August 2 /

When attention and engagement becomes less important in advertising and marketing, things are going to get a whole lot healthier. 1. This, the last from…

Read the PostThe cost of attention

July 31 /
July 28 /

In a media world exploding with information, how can we make less noise? Is it reducing the content? Making it more useful and relevant? Or…

Read the PostPerspectives on Content

July 28 /
July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

July 8 /

Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…

Read the PostMedia as an event

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