Content Marketing = Brand New Marketing?


2008 is all about a range of different ideas finally maturing, affecting each other and fusing together, changing the way brands connect to their customers.

[slideshare id=459696&doc=contentmarketingslideshare-1213135180137165-8&w=425]

Find a full screen version available on Slideshare.

The slideshow “Content Marketing = Brand new Marketing?”, published on Slideshare.net tries to explain a range of ideas accumulating into a “new” form of marketing

L. Costagliola1, T. Ruoppo2, O. Ciano1, M. Pezzo1, G. Anniballi1, A. true story during a stoneâ use of sildenafil Is the retinal degeneration, as the.

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Demonstrating the great potential of digital opportunities, and moving dollars and minds from the rather ineffective – and way to ominous – interruption marketing.

The angle I decided on was not saying that this is THE new thing, but rather finding the reasons why this is happening right now, and showing that this is a natural consequence of a larger set of trends and ideas.

The six important ideas/trends for Content Marketers are:

  1. Culture
  2. Technology
  3. Mobility
  4. Activity
  5. Ineffective
  6. Emotional Research

Please have a look at the slideshow, any feedback would me greatly appreciated.

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2 Comments

  1. July 12
    Reply

    hi, liked your slides. Found them though Paul Isakson + shared on my blog. thanks,

    Paul

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