The future is a widget interfaced, activity centered world connecting customers to brands and each other through utilities stitched together and utilizing each others knowledge to deliver anticipated solutions and tailored services.
I believe a Mercedes web page said it best:
“He anticipates my every need before I can articulate them, if husbands where half as aware we’d wear our best underwear every day – as French housewives allegedly do…”
– Mercedes Six Journeys [Choose Adele Parks, bottom left]
Stichting these two quotes, from Google and Google together:
“Our view at Google is that’s a transitory phase in the development of the whole social web, and that those friend relationships that you create on these sites should be usable and portable and allow you to get benefit no matter where you go on the web. […]”
“The title was “Micro Interactions: Can portable experiences go mainstream?” It’s certainly a timely topic, tying in to the idea that the web is increasingly becoming a series of small services and experiences that consumers stitch together at their own will.”