The participant is the radical innovator

Is there a best practice in social media? As I have been tagged by ZeusJones (some days ago) and I have finally settled down after my horrible digital detox trip to Tuscany. (why would anybody do this voluntarily?). I’ll see if I can answer Mitch Joels challenge:

    1. Write a Blog post on your Social Media Marketing Best Practice. I’ll challenge you to choose just one (granted, you’re free to do whatever you want).

Here is my best practice suggestion:
Make the tools to contribute as designed by the participant as the content

Eric Von Hippel corners it:

    “most products and services are actually developed by users, who then give ideas to manufacturers”

The participant is the radical innovator, not only of the content, but also of the tools to create, share, enrich and redistribute the content. Make sure your application or program has the ability to alter and transform based on the unpredictable wants and needs of your participants.

Don’t launch a finished product, launch a structure. Listen, learn, improve. Let the participant design it.

    “turning users into producers, and consumers into designers”
    – Charles Leadbeater

I’ll send the challenge forward by tagging, Piaras Kelly PR, and Pauldervan

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5 Comments

  1. September 16
    Reply

    Just after spotting this, will have something up on Wednesday hopefully.

  2. admin
    September 16
    Reply

    Excellent, give us a ping when you do :o)

  3. September 16
    Reply

    hello. i’ll do likewise (at the weekend), although must admit I don’t feel qualified to talk about best practice. But will take a stab.

  4. admin
    September 16
    Reply

    Excellent Paul. Looking forward to reading :o)

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