Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done




Transient Advantage, Distributed Capitalism, the Age of the Individual, Disruption and Jobs-to-be-Done

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Rita McGrath and the Transient Advantage:
Competitors and customers have become too unpredictable, and industries too amorphous. The forces at work here are familiar: the digital revolution, a “flat” world, fewer barriers to entry, globalization. In a world where a competitive advantage often evaporates in less that a year, companies can’t afford to spend months at a time crafting a single long-term strategy. : To stay ahead, they need to constantly start new strategic initiatives, building and exploiting many transient advantages at once. Though individually temporary, these advantages, as a portfolio, can keep companies in the lead over the long run.

Shoshana Zuboff, on distributed capitalism and the age of the individual:
It looks like the age of the mass is behind us and the age of the individual is upon us. The chasm that now exists between new people and old organizations is destroying economic value and inhibiting the emergence of a new chapter of capitalism aligned with the needs of this new society. : The new purpose of commerce is to provide the tools, platforms, and relationships, digital or human, that enable individuals to live the lives they choose.

Clayton Christensen on Disruption and Jobs-to-be-done:
“The way we teach marketing is wrong, understanding the customer turns out is the wrong unit of analysis

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