Do you value the wiggle room, no matter where it comes from?

Just wanted to post one of the greatest ads I’ve seen in a long time. It was posted on youtube in 2006, so I’m guessing it’s at least 2 years old, but I first found it yesterday on If this is a blog then what’s Christmas.

The post on If this is a blog then what’s Christmas is all about leaving some wiggle room in the ads to “let magic happen“. And thinking of this reminds me of a Halo advert where some participant/zealot/ambassador picked up an OK ad from an agency, switched the soundtrack and turned bronze into gold…

I’m guessing leaving the wiggle room happens whether you like it or not, it only depends if the agency, or the brand, accepts it as “just as valuable” if it came from an unpaid amateur or if it came from a professional.

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2 Comments

  1. October 1
    Reply

    yes. one of my all time favourites. i love the way the don’t dumb down the language.

    P

  2. October 1
    Reply

    Definitely do agree Paul.

    The language is sophisticated and brilliant. Reminds me of some of the articulation by the thugs in Guy Ritchie’s movie Snatch. They seem as if they are plain and boring, but the language gives the characters depth and evoke interest.

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