Just wanted to post one of the greatest ads I’ve seen in a long time
The post on If this is a blog then what’s Christmas is all about leaving some wiggle room in the ads to “let magic happen”
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. And thinking of this reminds me of a Halo advert where some participant/zealot/ambassador picked up an OK ad from an agency, switched the soundtrack and turned bronze into gold..
I’m guessing leaving the wiggle room happens whether you like it or not, it only depends if the agency, or the brand, accepts it as “just as valuable” if it came from an unpaid amateur or if it came from a professional.