This video on The Millenial Makeover (found via Fallon Planning) not only contains some great thoughts
. But also, at about 5:20 states that Obama not only had a unique message, but also used the communication for what it was worth to spread this message.
- “.. and so he is speaking in the values of the generation, and then he added to it the medium”
I find this builds on the comments made previously regarding the focus of any brand: uniqueness of value and creativity of communication
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