Tom Himpe gives a rich presentation on how to create remarkable products & services.
- “The one thing all of these domains have in common, is that they float in between product development and marketing
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. They are as much about improving the products as promoting them. And as such, they are eroding the importance of traditional advertising. They are blurring the traditional lines between R&D and marketing.” – Tom Himpe
This is a valuable addition to the ongoing discussion concerning the enrichment of marketing, and brand building outside of the narratives.
Found on Toms’ blog via All I want to be.
View the presentation The Conversation Starts From Within on Slideshare.net.
. (tags: eco advertising)