Adrian Ho over at Zeus Jones has a brilliant take on the move from message centered advertising to services focused marketing.
The presentation to a large extent exemplifies through two case studies the change we are seeing from digital opportunities. It is within this rift the knowledge gap lies. On one side the companies who understand messaging, on the other side, the companies who do marketing strategy – who have grown out of advertising.
But of course, there are a lot of companies in the middle, who still want to be in control, or participate, on both arenas
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. No matter where you are, this is a brilliant read
. (view on Slideshare.net)