His point being, as I interpret it
. That we are moving into, or learning ourselves into, a new understanding of how advertising should work
. And if we don’t understand this, and react, it could mean the end of advertising as we now it.
Three statements from the slideshow on slideshare.net:
. We are operating in the wrong business. We should be in the “culture” business we are in the “consumer / brand” business
2. Lost in translation. We act as if we are in a different relation to consumers than we are.
. The pursuit of the wrong objectives. Awareness, attributes and image doesn’t appeal to participants. They want energy, and momentum.
DYSFUNCTION (ED) How long does cialis last? Table I (7,8).