Are we being fooled by inspiration from the innovators of the digital landscape, rather then getting down and dirty with the main stream?
To ad a bit of nuance to this blog I thought I’d ad a video of Daryl Arnolds’ presentation at the PSFK Conference Asia 2008 (via PSFK). Where he is talking about how people like us tend to look at the innovators rather than the main stream when being inspired
Two quotes from the presentation:
- “Let the main stream sometimes inspire us”
“Because digital is no longer a new media, but a mass media, we really do ignore the main stream at our peril”
– Daryl Arnold
Personally I am not sure I agree, especially with his reference of digital turning into a mass media, which we’ve been working hard to prove that it to a large extent isn’t.:
- – Young consumers use digital increasingly as a communication medium, more than a mass medium
– It’s also becoming more personal, Nokia talks about intimate technology, others say we are going from mass media to “my media”.
We are also in kind of a special situation here in Norway, where digital participants are some of the most advanced in the world
injectable alprostadil and bleedingthat cultural factors and patient-physician communication buy viagra online.
. In a recent European study we where the only country that needed five groups to define our digital citizens where all other country’s only needed four. Our fifth group was related to what was defined as “digital innovators”
As always, invite yourself to make up your own mind