Following up on The Brand Bubble Post a couple of days ago, John Gerzema has got his Brand Bubble Manifesto published on ChangeThis. ChangeThis: The…
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In this short video John Gerzema, Chief Insight Officer, Young & Rubicam explains the “problem” with brands today . From his book The Brand Bubble…
Does our new collective creativity introduce pitfalls and potentially limit our creative processes and originality? Should we be more aware of a possible self-inflicted filter…
Read the PostHaving original ideas in a world of collective thinking
Does technology affect people – or just our access to them? This has been a popular question, which has defined much of the discussion concerning…
What is the creative industry selling? Ideas… The time when ideas had currency is long gone. The question is if this is an issue of…
The future is already here – it’s just not evenly distributed. —William Gibson, quoted in The Economist, December 4, 2003 The question we need to…
As soon as the Internet made one generation of middle men redundant, it introduced a completely new one – at a great cost to brands.…
I forgot to write about this earlier, but reading the last post from [Paul Isakson] reminded my of the natural extension to my previous post…
In times of financial carefulness, “New” becomes something risky . Why invest a dollar (or a Norwegian Krone) in something that has a slight uncertainty…
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