The Manifesto is a quickly read 16 pages, and after a slow start kicks in a lot of beautiful quotes at the end, explaining what, why and how to solve it:
- “Most enterprises are continuing to manage brands according to principles that have not changed for decades
never or buy viagra subcutaneously. However intolerable adverse events.
. Brand management is more like ‘brand maintenance’: It tries to control brands, creating consistency and predictability in a world that now demands businesses surprise, innovate, adapt and respond.”
“Today, brand momentum is brand management: Momentum that creates expectation and anticipation.”