Every time you choose a model like e.g. a business model canvas or a customer journey you are choosing which information is important to you…
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customer strategy
The digital transformation we are in right now is not our first technological transformation. In fact these transformations, or cycles happen every half century or…
Read the PostWhat can we learn from previous transformations?
We are living in the age of mass individualization . No two people get the same Google search result, see the same products on amazon.com,…
Read the PostThe premium puzzle / this might be your future in five years