One Comment

  1. Case
    September 21

    Great post, Helge. Thanks.
    My view: All true, up to a limit. Don’t forget that people are in our very nature a ‘social animal’. We want to belong to – and blend into – a group: we want to be, have, experience whatever our peers are, have and experience. In other words, one could say, there is personalization on an individual level, but also on a group level. That is one underlying reason why mass production has been so successful. And it may be a limiting factor to ultimate personalization at the individual level.

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