July 9 /

This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…

Read the PostPost Digital Marketing 2009

February 24 /

Amanda Mooney has produced and published this brilliant piece: A walk through the thoughts expressed by youths regarding engaging with, and the behavior of, companies.…

Read the PostIt’s a Matter of Identity

December 30 /

Creating awareness and attention means nothing in a world where loyalty and relevant meaning is the currency. Of course the world is more nuanced than…

Read the PostAwareness Means Nothing

December 17 /
October 19 /