April 22 /

The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…

Read the PostThe Outcome Economy

April 22 /

How do we approach customer thinking in a programmed world? Where the customer experience is controlled by computers, data and signals of 1’s and 0’s?…

Read the PostThe Customer As A Signal

April 22 /
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