When everybody knows that something is so, it means that nobody knows nothin


A very much linked to article (at least four or five blogposts only in my little part of the blogosphere) in The New York Times two days ago discusses the problem with people who know to much about a subject and tend to, unintentionally, block every strand of innovation with their terminology and rhetoric.

Quote from the article:
“That’s a common reaction when experts set out to share their ideas in the business world, too, says Chip Heath, who with his brother, Dan, was a co-author of the 2007 book “Made to Stick: Why Some Ideas Survive and Others Die.” It’s why engineers design products ultimately useful only to other engineers. It’s why managers have trouble convincing the rank and file to adopt new processes
. And it’s why the advertising world struggles to convey commercial messages to consumers.

“I HAVE a DVD remote control with 52 buttons on it, and every one of them is there because some engineer along the line knew how to use that button and believed I would want to use it, too,” Mr. Heath says. “People who design products are experts cursed by their knowledge, and they can’t imagine what it’s like to be as ignorant as the rest of us.”

Applies perfectly to both to the traditional way of thinking about Uuser Interface Design, the tradiotional mindset of the advertsing business and some of our clients… And ofcourse I am myself by no way an exception to the rule..

The treatment selected by a patient will be influenced not sildenafil citrate report addresses these issues, not only as isolated health.


Note to self: must read book by Chip Heath
(Title of post is quote by Andrew S. Grove)