Fishermen, not guardians

What does a planner do? A difficult question with so many variables and nuances to it that it’s almost impossible to answer..

At least we can say that we are not guardians of strategic directives or ideas, we are more fishermen or archeologists, looking for the reason “how?” not telling the creative team “how!”.

As Erin McKean defines a lexicographer on PopTech! I would define the role of a planner as well

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