Crossing The Threshold


One of the most important aspects of any web-activity is to get visitors over the initial threshold, this can be the solutions first ten seconds or first three choices. The reason for this being:

1. Fall of in most solutions from the first page to the second or third is colossal, often you loose a third and then two thirds of all visitors on these two pages.

2. Visitors show enormous persistency as soon as they are over the threshold and have started experiencing an added value from the solution
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Therefore.. if you can help the visitor Cross the threshold you have gotten a lot of the ground work ready for selling the rest of your idea

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Crossing the threshold

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