Is your organization seeing the world through the lens of your solutions or the eyes of your customers? The answer significantly affects the organizations language,…
Read the PostSolutions are Finite — Customer Value is Infinite
Category:
Design
Design Thinking needs a digital upgrade / extension to be more productive and helpful in an environment where organizations are facing digital challenges. Digital Design…
Read the PostTraditional Design Thinking vs. Digital Design Thinking
Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…
Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
Read the PostCreating loyal and motivated customers through brand and design strategy
Are we stuck? Or are we just at an interim stage in the evolutionary cycle, waiting for the next step to shift the landscape again?…
both central and peripheral activity. In placebo controlled How does cialis work? prescribed appropriately, has demonstrated broad. What does it take to employ a winning…
Technology itself is just a black box and can exist as something uninteresting and unused for years . But it is the articulation of that…
Should clients have 100% veto power over designers and creative’s art direction and design? Firstly they are paying for it, and secondly their product and…
The way brands and agencies have combined new technology with their sales, marketing and design strategies, give the impression that technology is outgrowing the creative…
The way we are making and selling design is becoming generic and confusing. One of the challenges is that design, as creativity, is described as…
Digital is expanding yet again, from the first editorial version, to a second social version and now the third installment; integration. Some arguments: 1. Integration…
Read the PostThe third installment: From destination to integration
If creativity and design is the process of exploring and articulating the product, then what is the product? This is the second installment from a…
Read the PostDesigning Identities part 2 – the communication pyramid
The way we are making and selling design is becoming generic and confusing . One of the challenges is that design, as creativity, is described…
Read the PostDesigning identities part 1 – creativity and design
Digital’s introduction to retail, be it a slow one, will accelerate as the understanding of the width of web and mobile broadens from being all…
In the communications hierarchy, there are four main field’s positioned in relation to each other. Could visualization introduce a way of understanding their role and…
I used to hate these things; thinking that it turned the Internet into a generic reading platform (as opposed to a marketing platform), but now…
If an identity is to create value through identifiable and differentiating qualities, it can’t be designed through employment in the latter stages of a standardized…
The greatest thing the iPad did was help people imagine what the web should look like. Coolhunting for the iPad. Is the following statement wrong:…
Design for interactive platforms has devolved inside a form of vacuum, and positioned itself outside of every other design discipline. Which is weird, as its…
This post is the first of three arguments presenting a perspective on what will be important and interesting in regards to identity and design the…
A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
Mobile is at the forefront of representing a completely new way of thinking about marketing. But in order to understand this we need to look…
Every traditional marketing campaign is a customer purchase, that is no revelation: ROI and CPC, CPM, CPA are all standards . But I suggest there…
What are the challenges for FMCG brands in today’s post digital landscape? Especially, how does Digital Media facilitate good marketing opportunities in the Every Day…
A couple of blog posts this last week, by garethk and madebymany, have been responding to a discussion on the role digital plays when it…
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Kevin Slavin of Area/Code states in this brilliant video from 5D Conference (previously published on this blog) that TV is an event, something millions of…
How can we to effectively help companies and organizations enter a new digital mindset when the ways of measuring effect still relies on tools “invented”…
Jeff Jarvis in this video, from the Nokia Ideas Project, states that since the Internet is a connection machine, anything creating artificial middle men, preventing…
If digital and real life is the same place, what is digital marketing? And is there a better way to articulate the new opportunities? In…
Technological and media related innovation is not moving us forward, it’s not really moving us at all, if anything we are expanding . Innovation is…
Read the PostWe are not moving forward and our head is in the wrong direction
One of the first slideshows I published on Slideshare, about two years ago, just reached 50000 views . It’s, as the subtitles explains, about websites,…
Read the PostFirst Impressions, Marketing, Brand and Participants
How will brands change their marketing towards customers as our connected lives move from the universal and roomy interfaced libraries of the browsered internet and…