Widgets are important as a part of a very rich quilt of technologies, theories and ambitions that make up the structure and functionality of “Experience Marketing” (Content Marketing). Both in the possibilities they themselves offer, but also because they are almost like the little brother of the larger “widgets” brought forth by technologies like Adobe Air, Mozilla Prism, Google Gears and Microsoft Silverlight.
Universall McCann has published a report on widgets
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. It is a bit unambitious but very informative and explanatory for novice readers. Excellent for clients, colleagues and people just getting interested in the possibilities
. Explore their site and download the report here.