10 true things that people need to question a lot more

Iain Tait posted a picture and a link from the Core 77 blog regarding a slide saying “10 things Google found to be true”

. Now my opinion is that many of these truths are more like conventions that we think are true, or needs heavy nuancing
. Let me have a go at the list:

1. Focus on the user and all else will follow.
There are no users. Users are humans using your application in order to just use it, with no ambition, no superior goal, no activity. Nobody uses a piece of technology or information just to use it – it is always part of a greater process. The problem with our industry language today is that it discriminates peoples ambitions, goals and needs, and removes all the empathy from the discourse. We need to introduce descriptions of peoples goals into the discussions in order to give them context and motivation – so that we can understand WHY they visit and use our solutions, not only accept that they are there
. I as an example have not been a “user” on google today. I’ve been a “planner” (to plan a day out) a “blogpost writer” a “marketer” and “planner” (of profession).

2. It’s best to do one thing really really well.
Totally agree, but that’s easy for Google to say, they only did one thing: search. Where they connect to one universal user with no ambition or aspiration. In my world most of my clients should strive to communicate ONE idea – and everything they do should be in order to support or strengthen that idea.

3. Fast is better than slow.
Totally depends on the industry your in
. Many industries should rather try to focus on quality and personality these days as FAST seldom becomes the differentiating factor between brands.

4. Democracy on the web works.
As long as it is controlled. Nicolas G. Carr has a great take on this in “The ignorance of Crowds“.

5. You don’t need to be at your desk to need an answer.
It’s hard to disagree, maybe it was harder before?

6. You can make money without doing evil.
Google has been rated the most evil company in the world when it comes to ignoring your rights regarding personal privacy. Awarded the first place by Privacy International with the quote “Extensive user surveillance and hostile to privacy”. Adding this to compliance with wishes from oppressive regimes private organizations and companies. Doesn’t paint a very pretty picture

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7. There is always more information out there.
Agree :o)

8. The need for information crosses all border.
Agree:o) And according to Universal Mccans Wave.3 report, it tends to follow language lines, not geography.

9. You can be serious without a suit.
And my impression is that most often it also works much better towards the goal you are trying to achieve. Be yourself, if clients where hiring someone identical to themselves they wouldn’t have come to you.

10. Great just isn’t good enough.
Depends on your ambitions. But share your best thoughts and (if you’re into it) go beyond great.