Colliding Worlds by Tribal DDB


Jeroen Matser did a nice round-up of what Tribal DDB calls “Colliding Worlds” at the Cannes festival.

“Colliding Worlds” is a sequel to the presentation Jeroen did last year at Cannes and it rounds up a lot of ideas concerning the future of advertising (“is marketing”) – which this and many other blogs have been posting about this last half year

dysfunction. Although not always possible on the first visit,define the state of the art. viagra pill.

. I wasn’t there to see it but Vincent Thomé posted the video on his blog thomevincent.com
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The first 30 minutes of the presentation is a bit of a “soup-of-examples”, but the last 15 minutes starts pulling strings together and concluding on some great concepts, and quotes.

As important, Tribal DDB London also set up this blog B is for Beta where they are trying to gather a bit of discussion and a collection of knowledge and resources concerning these ideas.
(A bit like The Kaiser Editions Content Manifesto, but more interactive :o)

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