Value and Communication

This video on The Millenial Makeover (found via Fallon Planning) not only contains some great thoughts

. But also, at about 5:20 states that Obama not only had a unique message, but also used the communication for what it was worth to spread this message.

    “.. and so he is speaking in the values of the generation, and then he added to it the medium”

I find this builds on the comments made previously regarding the focus of any brand: uniqueness of value and creativity of communication

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