Rational or emotional marketing

Neuromarketing claims that “committed party voters did not process information in a rational or analytical manner.” (link)

value in selected patients. generic viagra online Physical Examination.


Would this also apply to: “people in love with brands don’t process information concerning the brand in a rational and analytical manner”?

And what does that mean for emotional and rational brand building..? Is rational excessive? Or is rational important for “unconvinced” brand-participants and unnecessary for “convinced” participants?

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