A strategy is a theory about what the organization assumes the world looks like, which influence it thinks it can have on it leading to…
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business strategy
A channel is context-less. It’s thin data. A human being is context rich, they are not only influenced by the situation they are in, but also their…
Read the PostYou can’t measure customers the same way you measure channels
The digital transformation we are in right now is not our first technological transformation. In fact these transformations, or cycles happen every half century or…
Read the PostWhat can we learn from previous transformations?
We are living in the age of mass individualization . No two people get the same Google search result, see the same products on amazon.com,…
Read the PostThe premium puzzle / this might be your future in five years
In The Customer OS I’m trying to do two things. First I’m trying to get underneath headlines such as digital, transformation, internetification etc If indicated…
Read the PostThe Customer OS – Why digital isn’t digital and customers hold the key to your future