A strategy is a theory about what the organization assumes the world looks like, which influence it thinks it can have on it leading to…
Tag:
customer strategy
the language that you speak shapes the way that you think. And that gives you the opportunity to ask, “Why do I think the way…
A channel is context-less. It’s thin data. A human being is context rich, they are not only influenced by the situation they are in, but also their…
Read the PostYou can’t measure customers the same way you measure channels
Every time you choose a model like e.g. a business model canvas or a customer journey you are choosing which information is important to you…
The digital transformation we are in right now is not our first technological transformation. In fact these transformations, or cycles happen every half century or…
Read the PostWhat can we learn from previous transformations?
We are living in the age of mass individualization . No two people get the same Google search result, see the same products on amazon.com,…
Read the PostThe premium puzzle / this might be your future in five years