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Do we fail to see the extent of what communication is / has become? Here are 10 projects that should / hopefully would change /…
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The reason large parts of the corporate Internet is boring, difficult and of little direct use / effect is because we are unnecessarily complicating it…
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The following is a video of my presentation Measuring our way to future success at the Digital Marketing in 1 day conference in Bussum, the…
In a new presentation (soon to be published) I argue that we are only seeing 20% of our online potential (we are at the light…
Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time…
What we have done up till now is limit our thinking of what online can do based on a narrow view of what marketing can…
Are our blinders keeping us from seeing new opportunities, and / or following our customers as they move on online? How are we measuring online…
This is the video of my Outside – the future is not in front of us presentation at Idejax in Zagreb in May. (Many thanks…
Working on a theme for a new slideshow I found that the questions I end with on the final slide of my last presentation, Outside…
Has thinking been given the back row seat on the issue of creative thinking? Creativity has to do with originality; imagining something new. So why…
“Old marketing” is about to take ownership of both customers’ and investors’ imagination and cash flow in the “connected” space. “Free”, “discounts” and “coupons” seem…
Are we reaching a point were we are continuously stuffing ourselves with content but unable to create anything from it that is original. Is our…
As soon as the Internet made one generation of middle men redundant, it introduced a completely new one – at a great cost to brands.…
What makes a great planner? This is a personal compilation from the last few years of thinking about thinking. 1. We are not explorers, we…
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I’ve posted the videos from my talk Outside – the future is not in front of us at idejax. 1. Nokia X Burton Push snowboarding…
Multitasking, once predicted as the last nail in the coffin of the TV industry, could now be the thing that reconnects TV with its most…
The following text is the manuscript for the condensed version of my presentation Outside – the future is not in front of us. Which I…
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We often talk about the future as something linear, directly in front of us. We are giving ourselves the impression that we are operating within…
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How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 3: new business models )
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 2: digital services)
