As soon as the Internet made one generation of middle men redundant, it introduced a completely new one – at a great cost to brands.…
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helgetenno
What makes a great planner? This is a personal compilation from the last few years of thinking about thinking. 1. We are not explorers, we…
Read the PostWhat makes a great planner – and what makes a bad one
Two weeks without checking my RSS-feeds and my brain is experiencing a creative spring. It seems the cyclical sameness of intellectual entertainment, disguised as (RSS/Blog)…
Read the PostTurn off / We are only as visionary as our language permits us
I’ve posted the videos from my talk Outside – the future is not in front of us at idejax. 1. Nokia X Burton Push snowboarding…
Multitasking, once predicted as the last nail in the coffin of the TV industry, could now be the thing that reconnects TV with its most…
The following text is the manuscript for the condensed version of my presentation Outside – the future is not in front of us. Which I…
Read the PostManuscript: Outside – the future is not in front of us
Have you ever thought about how you acquire inspiration, if it is different from just a couple of years back, and if the mass of…
With all this wonderful technology we should be seeing the media industry flourishing in new formats and ideas. But are we? Did the Internet do…
We often talk about the future as something linear, directly in front of us. We are giving ourselves the impression that we are operating within…
Read the PostOutside – the future is not in front of us… v.1
With dismay I observe Ian Carrington, Googles mobile director, exclaim that if a companies website is not tailored for mobile handsets, they are literally begging…
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 3: new business models )
How does digital communication affect business outside marketing? In this three-part article I will try to explain the changes I’m seeing in the convergence of…
Read the PostA wider digital perspective (part 2: digital services)
How does digital communication affect business outside marketing? In this two-part article I will try to explain the changes I’m seeing in the convergence of…
In the mobile world Appiness is a term used both by Apple and app-producers. The term has had a great ring to it in 2010.…
Are we designing products and services for the future of TV that not only misunderstands viewers needs, but also accelerates the rate of which TV…
We tend to forget that technology in itself is unusable, it is only when it is shaped into things people want that it has an…
In the Superbrothers article Less talk more rock featured on Boing Boing, the authors, both spawning from the gaming industry, suggests that a project should…
What is most interesting, the future of TV or the future of the TV experience? Isn’t it the latter? Which is the stuff that is…
“I promise not to use Apple, Nike or any other exceptional international superstar brand to prove a point in 2011.” The excess and extent to…
Don’t wait for niche media to become big enough to employ the mass media mindset to it… I have been referencing a lot the last…
Summarizing the last one and a half years of thinking and stealing I thought I’d put together the best ideas I’ve presented through my blog…
“Emotion” as a word is a discussion killer, often added to an argument as a sure fire reason for success – an unquestionable truth. But…
Customer retention comes down to one simple thing: Having a good reason to stick around . In this presentation for the banking / finance industry…
Read the PostCreating loyal and motivated customers through brand and design strategy
For many companies web 2.0 was all about getting closer to the customers: Democratizing the brand, listening, participating, investing in being more responsive and in…
Mobile is at the forefront of rethinking communication . But in order to understand its potential we need to look beyond the SMS’s, the appvertising…
Basic marketing economics teaches us that the best way to make sure not to make any money is to create a product that is identical…
Read the PostImportance of brand in the digital media environment
Are we stuck? Or are we just at an interim stage in the evolutionary cycle, waiting for the next step to shift the landscape again?…
What are the myths concerning digital / online strategy, and how are they affecting our ability to innovate? I picked out seven of them as…
It’s always good to have a recommended read at hand. Having this question (recommended reads) asked regularly I’ve updated my list and wanted to present…
both central and peripheral activity. In placebo controlled How does cialis work? prescribed appropriately, has demonstrated broad. What does it take to employ a winning…
In an interesting panel at the Webdagene conference last week, one of the panelists, Erik Hafner Rønjum, wanted a discussion in regards to what “mobile”…
At the Picnic Conference back in 2008 Charles Leadbeater presented, as a part of his talk, five guidelines for collaboration. I gently copied them and…
Why should we trust a media brand more than a “regular” consumer brand? When introducing the idea of media collaborating with brands in creating valuable…
Read the PostAre media brands more trustworthy than “regular” brands?
I am overwhelmed by Flipboard. Which might be the best and most innovative thinking in regards to media I’ve seen in a very long time.…