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Each technological age has been marked by a shift in how its industrial platform enables companies to rethink their business processes and create wealth (1).…
Read the PostThe Outcome Economy – A Data Driven Economy Based On Sustainable Value Creation
We are living in the age of mass individualization. No two people get the same Google search result, see the same products on amazon.com, have…
Read the PostThe premium puzzle / this might be your future in five years
In The Customer OS I’m trying to do two things. First I’m trying to get underneath headlines such as digital, transformation, internetification etc. to articulate…
Read the PostThe Customer OS – Why digital isn’t digital and customers hold the key to your future
Companies are prone to unconsciously hold a very limited view of their future. Seeing the world from a technology, market or product perspective creates a…
Read the PostUnderestimating what your customers can do for your company
We are redesigning our organizations to fit the 21st century. We are configuring them for learning, flexibility and adaptability. To unleash the wealth that is…
Read the PostWhat Fuels The 21st Century Responsive Organization?
It becomes increasingly clear to companies that they have been running on this fundamental fuel that they have taken for granted, called customers. And as…
Read the PostAre there blind spots plaguing your innovation efforts? Pt. 1
Forget gameification, every company is fundamentally already a gaming company. This is how: According to Bernard Suits playing a game is by definition: «the voluntary…
Is the current model for understanding customers broken? Is the level of authenticity, immediacy and continuity needed today outside the scope of these old tools…
Is being «customer centric» a well intentioned management decision, or is it the DNA of a company? Is it a reflection of what you want…
Read the PostIs Customer Centricity A Reflection On Marketing Or Management?
Recent developments in the architecture of markets could end up putting companies in a situation they haven’t trained for: Having to compete for customers, not against competitors. Will this…
Hypothesis: The industrial revolution took customers hostage to a world of poor, expensive and needless products. (As companies forgot their talented employees and valuable customers,…
(Aerials is a conference on the next generation of management and companies. Designed and organized by Totem, Toronto. This is a summary of what I…
As an example of value chain disruption; what might your car look like in 2020? Using the example of the car industry to demonstrate how…
Disruption doesn’t come out of nowhere and suddenly hits you in the gut. There are obvious signals we can recognize that either tell us to…
Companies aren’t disrupted, components in the value chain are. Disruption is either the consequence of new technology, business models or changes in customers demand patterns. Teams need a tool…
The Jobs-to-be-done approach is a very simple, yet hard approach for getting to the root customer insight in order to improve your products. With the approach we…
Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a different concept of what…
Read the PostDigital is disrupting/ transforming industries – and this is why
Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard to the future of…
Read the PostThe Customer Gap, Premium Puzzle And Future Of Customer Interactions
For more and fresh ideas join my knowledge network on linkedin. Or visit the Jokull | Helge Tennø website at helgetenno.com The blog 180/360/720 is authored by…
Our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas. I’ve collected eight articles and videos that have…
Read the PostGrow Your Thinking – Eight Important Articles Challenging And Broadening Our Scope
“We face an unusual historic opportunity, right now, to see these pieces brought together in a new kind of constellation, in a new kind of…
Read the PostThe Changing Content Of Capitalism – Shoshana Zuboff
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space. Forcing out new…
The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…
At conception ‘Industry’ and ‘core business’ are both sensible terms to frame and communicate the purpose of a business. But they are limiting. Especially when…
In 2015 we stop referencing customers as marketing costs, and start identifying them as business outcomes. In the meantime, here are several excellent resources on…
Digital is a mental model. A way of thinking about customers, business, offerings, management and technology that challenges the current thinking companies are operating on.…
Read the PostHow to Understand Digital — Change Your Mental Model
Customers are becoming an increasingly important strategic asset for companies (1). This complicates things; because managerial theory and practice have told companies for decades to keep…
New technology invites companies to create, accommodate and capitalize on changes in customer behavior – through new revenue streams or increased customer life time value.…
Digitizing every customer interaction introduces troves of sparkling new opportunties for companies. Don’t just carbon copy the old customer relationship thinking – go to town…
IT, in all its glory, has grown into an over-sized juggernaut. Its increasing complexity and lack of agility is slowing down corporations to the rate…
Read the PostIT is killing companies – Don’t let customers do the same
