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helgetenno

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“The pandemic exposed the lie that was digital transformation,” says Alan Webber, program vice-president, customer experience at IDC (1). As the mid- and/or post-pandemic pressure…

Read the PostThe customer at the core

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Learning leads to new insights and new knowledge. It challenges, enriches or makes existing ideas obsolete. Every day the learning team finds how they can…

Read the PostWith learning comes demands

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Design depends largely on the sum of all constraints — Charles Eames https://youtu.be/3xYi2rd1QCg Design is not to have a beautiful idea and protect it against…

Read the PostThe sum of all constraints

December 28 /

Combining Jobs-to-be-done with experimentation offers an effective way for the team to start learning and seeing the world from the customer perspective. While strategic statements…

Read the PostJobs-to-be-done + experimentation

December 28 /

Why do we need metrics? My suggestion: to make better decisions. Any metric we use should be either an experiment (we think x will happen if we…

Read the PostWhy do we need metrics?

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