Every time you choose a model like e.g. a business model canvas or a customer journey you are choosing which information is important to you…
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helgetenno
The digital transformation we are in right now is not our first technological transformation. In fact these transformations, or cycles happen every half century or…
Read the PostWhat can we learn from previous transformations?
Is your organization seeing the world through the lens of your solutions or the eyes of your customers? The answer significantly affects the organizations language,…
Read the PostSolutions are Finite — Customer Value is Infinite
Part 1. Solution Space – Uncertainty – Strategy “We are not short of creativity in our world, and yet most organizations struggle with innovation.” — Gary Hamel Organizations…
Read the PostOur imagination is limited to the tools we use to understand the world?
Design Thinking needs a digital upgrade / extension to be more productive and helpful in an environment where organizations are facing digital challenges. Digital Design…
Read the PostTraditional Design Thinking vs. Digital Design Thinking
As whopping amounts of new data are giving us an almost unlimited opportunity to understand the world. Are the incumbent tools we use to make…
Read the PostOur imagination is limited by the tools we use to understand the world
This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival. What…
Read the PostAdditive Manufacturing and the Future of Business
This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival. We…
Read the PostWhen The Iron Law of Efficiency Comes Crashing Down
Each technological age has been marked by a shift in how its industrial platform enables companies to rethink their business processes and create wealth (1).…
Read the PostThe Outcome Economy – A Data Driven Economy Based On Sustainable Value Creation
We are living in the age of mass individualization . No two people get the same Google search result, see the same products on amazon.com,…
Read the PostThe premium puzzle / this might be your future in five years
In The Customer OS I’m trying to do two things. First I’m trying to get underneath headlines such as digital, transformation, internetification etc If indicated…
Read the PostThe Customer OS – Why digital isn’t digital and customers hold the key to your future
Companies are prone to unconsciously hold a very limited view of their future . Seeing the world from a technology, market or product perspective creates…
Read the PostUnderestimating what your customers can do for your company
We are redesigning our organizations to fit the 21st century. We are configuring them for learning, flexibility and adaptability. To unleash the wealth that is…
Read the PostWhat Fuels The 21st Century Responsive Organization?
It becomes increasingly clear to companies that they have been running on this fundamental fuel that they have taken for granted, called customers. And as…
Read the PostAre there blind spots plaguing your innovation efforts? Pt. 1
Forget gameification, every company is fundamentally already a gaming company. This is how: According to Bernard Suits playing a game is by definition: «the voluntary…
Is the current model for understanding customers broken? Is the level of authenticity, immediacy and continuity needed today outside the scope of these old tools…
Is being «customer centric» a well intentioned management decision, or is it the DNA of a company? Is it a reflection of what you want…
Read the PostIs Customer Centricity A Reflection On Marketing Or Management?
Recent developments in the architecture of markets could end up putting companies in a situation they haven’t trained for: Having to compete for customers, not against competitors . Will…
The industrial revolution took customers hostage to a world of poor, expensive and needless products
Hypothesis: The industrial revolution took customers hostage to a world of poor, expensive and needless products. (As companies forgot their talented employees and valuable customers,…
(Aerials is a conference on the next generation of management and companies. Designed and organized by Totem, Toronto . This is a summary of what…
As an example of value chain disruption; what might your car look like in 2020? Using the example of the car industry to demonstrate how…
Disruption doesn’t come out of nowhere and suddenly hits you in the gut. There are obvious signals we can recognize that either tell us to…
Companies aren’t disrupted, components in the value chain are. Disruption is either the consequence of new technology, business models or changes in customers demand patterns . Teams need a…
The Jobs-to-be-done approach is a very simple, yet hard approach for getting to the root customer insight in order to improve your products. With the approach we…
Our next ideas aren’t necessarily right in front of us linearly adding to existing or new ideas. I’ve collected eight articles and videos that have…
Read the PostGrow Your Thinking – Eight Important Articles Challenging And Broadening Our Scope
“We face an unusual historic opportunity, right now, to see these pieces brought together in a new kind of constellation, in a new kind of…
Read the PostThe Changing Content Of Capitalism – Shoshana Zuboff
Attending a customer event for the marketing management solutions company CapitalID (capitalid.nl) I was asked to share my ideas in regard to the future of…
Read the PostThe Customer Gap, Premium Puzzle And Future Of Customer Interactions
Business, technology and people hold the key to understanding the future. “The future is only complex if you fail to understand it from the point…
Business strategy has always been premised on assumptions about technology, those assumptions are changing, and this will drive us to a different concept of what…
Read the PostDigital is disrupting/ transforming industries – and this is why
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
Companies face a deep and widening complexity gap; between their current offering and the emerging behaviors and needs of their customers. Failing to see the…
When writing short summaries for up-coming talks I often find myself articulating a broad range of ideas in a very dense space . Forcing out…
Keep up-to-date on recommended articles and thinking by following my magazines on Flipboard – hyperprolactinaemia What is sildenafil? preferences, seek new information, or wish to.…
The digital economy will become the outcome economy – outcome as in the quantifiable output the company’s offerings help produce on the customer side. In…