Are there any essential principles to a customer-way-of-thinking that even go beyond the customer? I was in a conversation a few weeks back with a…
Read the PostThree essential principles to a customer-way-of-thinking
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helgetenno
How do we know if we are producing value for our customers and why is this important? From a customer experience perspective one way to…
Read the PostMeasuring customer value – might be easier than you think
Westerners “live in a simpler, more deterministic world; they focus on [important] objects or people instead of the larger picture; and they think they can…
“The pandemic exposed the lie that was digital transformation,” says Alan Webber, program vice-president, customer experience at IDC (1). As the mid- and/or post-pandemic pressure…
I believe the best organizations are as closely aligned with their customers as possible. Not just through their marketing, product development or sales. Customer alignment…
Knowing that Sarah is a 56 year old woman with a high paying job commuting daily to and from London’s financial district is probably going…
Today models are everywhere from big Google-sized problems to tiny optimizations like customer journey conversion rate. But models are not mirrors of reality, “models are…
Read the Post“Models are opinions reflected in mathematics” — O’Neil
Learning leads to new insights and new knowledge. It challenges, enriches or makes existing ideas obsolete. Every day the learning team finds how they can…
Every customer engagement is unpredictable as it is by its nature a chain of unknowable actions and reactions that might come from you, anyone or…
Design depends largely on the sum of all constraints — Charles Eames https://youtu.be/3xYi2rd1QCg Design is not to have a beautiful idea and protect it against…
Combining Jobs-to-be-done with experimentation offers an effective way for the team to start learning and seeing the world from the customer perspective. While strategic statements…
Why do we need metrics? My suggestion: to make better decisions. Any metric we use should be either an experiment (we think x will happen if we…
The customer is only one of many moving pieces in a market and focusing on the customer might not always be the best way to…
Read the PostThe better way to serve the customer is to serve the whole system
I have an hypothesis: In every situation where we (as customers) buy something we are responding to a need and a measurable valuable outcome we…
Read the PostFor every purchase there is a need and a measurable valuable outcome
I have an itch against funnels. I think we use them too often to make the world unnecessarily simple, and by that abstracting ourselves away…
Read the PostIs digital pulling us further away from our customers instead of towards them?
Every time you choose a model like e.g. a business model canvas or a customer journey you are choosing which information is important to you…
The digital transformation we are in right now is not our first technological transformation. In fact these transformations, or cycles happen every half century or…
Read the PostWhat can we learn from previous transformations?
Is your organization seeing the world through the lens of your solutions or the eyes of your customers? The answer significantly affects the organizations language,…
Read the PostSolutions are Finite — Customer Value is Infinite
Part 1. Solution Space – Uncertainty – Strategy “We are not short of creativity in our world, and yet most organizations struggle with innovation.” — Gary Hamel Organizations…
Read the PostOur imagination is limited to the tools we use to understand the world?
Design Thinking needs a digital upgrade / extension to be more productive and helpful in an environment where organizations are facing digital challenges. Digital Design…
Read the PostTraditional Design Thinking vs. Digital Design Thinking
As whopping amounts of new data are giving us an almost unlimited opportunity to understand the world. Are the incumbent tools we use to make…
Read the PostOur imagination is limited by the tools we use to understand the world
This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival. What…
Read the PostAdditive Manufacturing and the Future of Business
This is part of my manuscript for a session with Keen Bull on how additive manufacturing will impact the world, at this years DIF-festival. We…
Read the PostWhen The Iron Law of Efficiency Comes Crashing Down
Each technological age has been marked by a shift in how its industrial platform enables companies to rethink their business processes and create wealth (1).…
Read the PostThe Outcome Economy – A Data Driven Economy Based On Sustainable Value Creation
We are living in the age of mass individualization . No two people get the same Google search result, see the same products on amazon.com,…
Read the PostThe premium puzzle / this might be your future in five years
In The Customer OS I’m trying to do two things. First I’m trying to get underneath headlines such as digital, transformation, internetification etc If indicated…
Read the PostThe Customer OS – Why digital isn’t digital and customers hold the key to your future
Companies are prone to unconsciously hold a very limited view of their future . Seeing the world from a technology, market or product perspective creates…
Read the PostUnderestimating what your customers can do for your company
We are redesigning our organizations to fit the 21st century. We are configuring them for learning, flexibility and adaptability. To unleash the wealth that is…
Read the PostWhat Fuels The 21st Century Responsive Organization?
It becomes increasingly clear to companies that they have been running on this fundamental fuel that they have taken for granted, called customers. And as…
Read the PostAre there blind spots plaguing your innovation efforts? Pt. 1
Forget gameification, every company is fundamentally already a gaming company. This is how: According to Bernard Suits playing a game is by definition: «the voluntary…
Is the current model for understanding customers broken? Is the level of authenticity, immediacy and continuity needed today outside the scope of these old tools…
Is being «customer centric» a well intentioned management decision, or is it the DNA of a company? Is it a reflection of what you want…
Read the PostIs Customer Centricity A Reflection On Marketing Or Management?
Recent developments in the architecture of markets could end up putting companies in a situation they haven’t trained for: Having to compete for customers, not against competitors . Will…
The industrial revolution took customers hostage to a world of poor, expensive and needless products
Hypothesis: The industrial revolution took customers hostage to a world of poor, expensive and needless products. (As companies forgot their talented employees and valuable customers,…