A presentation on the future opportunities in media, turning threats into insights into opportunities. The presentation future media – no more middle men, is an…
Category:
Search
Online advertising will change fundamentally during the next year to four years. The reason is more unexpected, and with larger consequences, than anticipated. I’ve written…
Read the PostOnline advertising is changing because the media business model is changing
Attending a presentation on Bing before the summer, I was quite pleased with the abilities and ideas put into this project set aside the fact…
Marketing needs to extend the notion of value. In the event of adding smaller initiatives to the marketing mix moving customers one step closer to…
Understanding collaboration through the lens of Itay Talgam and a collection of the worlds foremost conductors. The best event I attended last year was the…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
Tom Himpe gives a rich presentation on how to create remarkable products & services. “The one thing all of these domains have in common, is…
Google is carefully trying out a bit of paticipatory functionality on an “opt-in and sign up” part of their page 4. General medical and psychosocial…
Read the PostGoogle tests searcher participation in algorithms
Some researchers at Phillips have been at it trying to figure out how to better present (higher accuracy) relevant ads to searchers who search for…
Read the PostFinding the correct ad for “fluorocarbon wet snow”