As the media, information and conversational world is changing, why are the business models of the media industry standing still?
In a slightly simplified and stereotypical take on the media industry I’m trying to explain both the new mindset of digital marketing (called “everyday life” in the presentation), and point out how this could affect the way the media industry starts thinking about their products (companies and marketers, not readers).
View the slideshow here, or find it below.
And as always, individual slides under CC to be found here
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