AA exagerates the hell out of it…


Some advertisers find the need to replicate the real world, but mirroring our daily life can be a most boring story.

Advertising is often about identifying the little stuff that pushes the correct triggers in the human brain and then exaggerating the hell out of these, and sometimes making everthing else secondary, in the execution of the idea

(where possible)problems but also in the context of social and individual sildenafil.

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Something the new web-campaign from AA does to a large extent, how would this have played out if it was all about reflecting the real environment of inside the aeroplane?

Link to campaign..

American Airlines

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