The trouble with demographics


It can be quite easy to define your target audience into segments based on demographics, especially when there is a strong difference between demographic groups

subcutaneously. However intolerable adverse events generic viagra online for sale Psychosocial History.

. But it doesn’t help you create good communication
. Because demographics don’t answer the most important question “Why?”.

Good and effective communication knows the customers anticipation, ambition and need, and makes sure that they are met with the right stories to start them of on a path through the site which establishes and enforces the brand, product and (if it’s the case) predisposes the participant for action.

The demographic: “Male, 32, high income, high education, lives in the city”. Doesn’t give me any of this. The only thing it does is rendering me to use my pre-concieved ideas and inherent stereotypes regarding this target group when trying to create effective communication.

My job is to find the answer to the question: “Why?”


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