When the marketing becomes the product 2

A new presentation on the role of marketing in the post digital landscape, with a special focus on developing the product relationship into a membership based marketing business model.

Presented Tuesday for the SAS Institute in Norway.

As I find my slide style being remixed (and loving the fact that it is :) on slideshare.net, I am currently trying to redevelop some stuff. I’ve added a lot of text from this blog to the slides, and hope this will provide more context for the readers and participants.

If interested you can, as always, find most of the individual slides on my flickr.com account everythingnewisdangerous.

As always, I’d love to hear what you think, especially your favorite slides – and why.

The presentation is embedded below, or find it on slideshare.net.

View more presentations from Helge Tennø.
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