What to read: On content/experience marketing

As I am very dedicated to this new concept of content/experience marketing and the future of the advertising business, I have written some posts and recently got an e-mail asking me to list some of my most important sources. Here you go:

[Paul Isakson] – Very dedicated, but describes it more in the region of design taking over advertising, rather than the expansion of advertising into immersive marketing.

The Kaiser Content Manifesto – Unfortunately they closed down their blog, but the content is still up. This is a great and diversified read picking up on a lot of the branches of content/experience marketing

Russel Davies (from the Kaiser content Manifesto) – four excellent articles. 1,2,3,4

Digicynic – Writes about a lot of stuff but a couple of his takes on the new ad business are very valuable insights. 1, 2

Faris Yakob – A steady pillar when it comes to articulating new or unarticulated stuff.

Experentia, Putting people first – One of the more valuable sources of information. Digs up and presents a richness from everything “experience” related.

From the head of Zeus Jones – A very important contributor in this setting.

Plannersphere just erected a new thread called Engagement Planning.

Vincent Thome – Added a little post linking to some very great stuff.

OK, I’m sure I’ve left something out, please feel free to ad links to good quality and recommended articles in the comment section :o)

And.. if you have a better name for it, is Immersive Marketing more descriptive?

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  1. […] unknown wrote an interesting post today onHere’s a quick excerptAs I am very dedicated to this new concept of content/experience marketing and the future of the advertising business, I have written some posts and recently got an e-mail asking me to list some of my most important sources. … […]

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