As I am very dedicated to this new concept of content/experience marketing and the future of the advertising business, I have written some posts and recently got an e-mail asking me to list some of my most important sources. Here you go:
[Paul Isakson] – Very dedicated, but describes it more in the region of design taking over advertising, rather than the expansion of advertising into immersive marketing.
The Kaiser Content Manifesto – Unfortunately they closed down their blog, but the content is still up. This is a great and diversified read picking up on a lot of the branches of content/experience marketing
Faris Yakob – A steady pillar when it comes to articulating new or unarticulated stuff.
Experentia, Putting people first – One of the more valuable sources of information. Digs up and presents a richness from everything “experience” related.
From the head of Zeus Jones – A very important contributor in this setting.
OK, I’m sure I’ve left something out, please feel free to ad links to good quality and recommended articles in the comment section :o)
And.. if you have a better name for it, is Immersive Marketing more descriptive?