Production of experiences key driver for emotional research in business

One of the six ideas behind the emergence of Content Marketing (Slideshare Presentation) is Empathetic Research. But the other way around, according to Sunderland and Denny.

I have just started reading the book “Doing anthropology in consumer research” (2007). And found early on (page 26) a very strong reference to emotional research / experience marketing:

Excellent plot-thickening :o)

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