Category:

Anthropology

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How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…

Read the PostThe power of Ethnography

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Dr . Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular…

Read the PostPopular methodologies

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As it has been pointed out many times, linearity is a construct, an imagined process that has been created in order for strategists and theorists…

Read the PostThere is no linearity

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