Design Thinking needs a digital upgrade / extension to be more productive and helpful in an environment where organizations are facing digital challenges. Digital Design…
Read the PostTraditional Design Thinking vs. Digital Design Thinking
Category:
Anthropology
Three things are changing customer demand and directly affecting how companies need to think about future economies: Slowly developing social change is impacting what people…
“Businesses need a new type of problem solving. Why? Because they are getting people wrong” – link In their book The Moment of Clarity, Christian Madsberg and…
Read the PostBusiness Culture Is Getting Human Behavior Wrong
This last year has seen logarithmic changes in marketing, fueled by different concepts like Utilities, AR, The Collective Exchange of Ideas, Transmedia, Digital becoming ubiquitous,…
Friday I was (most proudly) quoted by PSFK which referenced a part of my summary of the Mobile panel at Good Idea Salon London. The…
We are as marketers and digital strategists to focused on the tools and arenas we want to be “on” rater than our job; to connect…
According to the panelists Matt Jones of Dopplr and Jonathan MacDonald of Ogilvy at PSFK’s Good Idea Salon London, mobile is all about a patchwork…
How important is ethnography to advertising? Ethnography for marketers, A guide to consumer immersion Gives a few answers . The first 30 pages are just…
Jan Chipcase, renowed Nokia etnographer publishes two of his latest slideshows on his site. Two excellent presentation showing the results of mobile etnography: – Carrying…
Dr . Tina Basi sums up three different kinds of research categories quite simply and nicely over at the Experentia blog. From her presentation: Popular…
One of the six ideas behind the emergence of Content Marketing (Slideshare Presentation) is Empathetic Research . But the other way around, according to Sunderland…
Read the PostProduction of experiences key driver for emotional research in business
I am spending the day at the Europen Business Conference in Oslo, where the talk is about inclusive design and the advantages it brings to…
As it has been pointed out many times, linearity is a construct, an imagined process that has been created in order for strategists and theorists…