Excellent thinking: Fiat eco:Drive

Fiat has launched one brilliant piece of New Digital concept: Eco:Drive.

    – With eco:Drive you download a program via the internet to your hard drive, put it on to a USB stick and insert the stick on your cars console.

    – The program then starts tracking everything you do, analyzes it and puts it back onto the stick.

    – Putting the stick back into your PC uploads the content and gives you feedback on your driving, and how to become more eco-friendly.

    – Not only that, but it allows you to become a part of the online Ecoville population, where you can meet like minded “eco-dlians” and together build up a collective score.

This is a brilliant example and excellent implementation of experience branding and Next Generation Participation, on par with Nike+.

And think of all the data this generates for Fiat. Knowledge never before made accessible to the car manufacturer, which it now can use in order to gain an advantage over competitor car manufacturers.

Via Core77.

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2 Comments

  1. October 12
    Reply

    very nice. did you see IKEA’s are now reserving parking spaces for ‘hybrid’ cars?

  2. October 13
    Reply

    Thanks for the tip Paul :o) The beauty with IKEA is that they pull small ideas like that of, where many others shun it as something to small to be valuable.

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