Outside The Bubble Thinking

Outside The Bubble Thinking is idea thinking concerned with creating value online which will be re-created offline.

Online’s importance is growing, no doubt about that, but still, most herding, word-of-mouth and emulation happens off-line.

That is why it is important for online agencies to not limit oneself to what happens digitally. Digital is often the smart doorway to a brilliant real world effect.

In essence: what happens online shouldn’t end online. It should go offline.

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  1. December 9
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    […] I forgot to write about this earlier, but reading the last post from [Paul Isakson] reminded my of the natural extension to my previous post “Out of the bubble thinking“. […]

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